Back East Brewing Company is a family-owned craft brewery rooted in the heart of New England, known for their award-winning small-batch beers and taproom. This brand identity project was a nostalgic journey home. We reimagined their look by blending classic New England charm with a fresh, modern edge. From the easygoing feel of their flagship brews to the warmth of their community-driven space, every detail was designed to feel like a laid-back summer night with old friends. Named Best Brewery in Connecticut by Connecticut Magazine, Back East Brewing Co. has earned its place at the top of the state’s craft beer scene.