CRAFTING
BRANDS
THAT STICK
Ideas move fast. The best ones don’t wait around. They find the right moment, the right minds, and take off.
Our job is to tap into nostalgia and the current cultural pulse to build industry leading brands that feel both fresh and familiar, bringing them to life through our full service studio.
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One of my friends who photographs for the NYT was like, your website is really good, you should tell your designer that she did an amazing job!
STACIE D.
The upbeat packaging feels indulgent and approachable but also entirely mimics the sweetness of the product within. It’s playful but not childish. It’s simple but not bare. It’s everything nostalgia stands for.
DIELINE
Our branding is going to be a beacon that draws more people in. It exudes professionalism. It’s well designed and fits so snugly. I couldn’t have asked for better.
ANDREW D.
WHAT WE DO
We’re an off-the-grid, on-the-mark creative studio for brands that want to burn bright.
Founded by designer Abby Leighton, S’MORE is for the bold and curious. We partner with founders who want to do things differently to create brands people always want s’more of.
CAMP STORE
A collection of handmade fonts, merch, and tools for design-loving weirdos, nostalgic founders, and brand builders who want to add a little S’MORE to their life.
Where summer camp meets a branding agency 🏕️